Turning Hard Work into a Streamlined, Thriving Business

Matt Harrington, owner of 10X Lawn and Landscape, had the drive to build a thriving lawn care business—but growth felt out of reach.

He was juggling operations, struggling to scale, and needed more than just hard work to succeed.

Here’s how our collaboration transformed his business.

Key Challenges

Matt had a clear vision for growing 10X Lawn and Landscape into a leading lawn care provider in Webster, Penfield, and Fairport, NY. However, he faced several challenges that limited his ability to scale effectively and connect with potential customers.

  • Building a professional online presence to attract and engage new clients.

  • Streamlining operations to handle lead management, scheduling, and customer communication efficiently.

  • Increasing visibility in competitive local markets through strategic SEO and digital content.

  • Creating a scalable foundation for future growth while maintaining service quality and professionalism.

Matt needed a partner who could help him overcome these hurdles and establish a thriving, sustainable business.

“I knew I had the drive and vision to grow my business, but I needed expert guidance to take things to the next level.

MelaBela Consulting didn’t just offer advice—they became a true partner, helping me build a professional online presence, streamline my operations, and position my business for long-term success.”
— Matt Harrington

Our Approach

Matt Harrington’s passion for delivering exceptional lawn care services and his drive to grow 10X Lawn and Landscape into a trusted local brand defined our approach.

With a focus on providing high-quality, professional services to homeowners in Webster, Penfield, and Fairport, NY, Matt needed streamlined systems, a professional online presence, and strategic marketing to help his business thrive.

We worked closely with Matt to:

Define Brand Identity and Clarify Target Audiences

  • Conducted a Brand Identity and Target Audience Workshop to help Matt articulate his business values, mission, and unique selling points.

  • Identified and prioritized key customer groups, focusing on homeowners who value quality, convenience, and professionalism.

Deliver a Strategic Planning Report

  • Developed a detailed Strategic Planning Report outlining short- and long-term goals, marketing strategies, and operational improvements.

  • Focused on achieving route density, enhancing customer retention, and preparing the business for expansion into additional markets.

Establish a Professional Online Presence

  • Designed and developed a polished website that showcases 10X Lawn and Landscape’s services and values.

  • Optimized the website for local SEO, connecting Matt with homeowners searching for lawn care services in Webster, Penfield, and Fairport, NY.

Streamline Operations with CRM Integration

  • Implemented a CRM system tailored to landscaping businesses, helping Matt organize leads, schedule services, and manage customer communication efficiently.

  • Provided hands-on support to ensure seamless integration and ease of use, allowing Matt to focus on growing his business.

Create Service Bundling Strategies

  • Collaborated on bundling strategies, such as seasonal lawn mowing packages and cleanup services, to increase customer lifetime value and improve operational efficiency.

  • Highlighted bundled services on the website and in marketing materials to attract long-term clients and simplify service offerings.

Develop Targeted SEO Content to Build Authority

  • Created monthly SEO-optimized blog posts designed to attract homeowners looking for professional lawn care services.

  • Strategically incorporated local keywords to boost visibility and drive traffic from Matt’s target areas.

Position the Business for Long-Term Growth

  • Focused on scalability by streamlining processes, refining service offerings, and crafting a professional image aligned with Matt’s goals for expansion.

  • Enhanced customer retention strategies to build a loyal client base, ensuring steady growth for the business.

The Outcome

Matt now has a polished, professional platform that reflects the quality and professionalism of 10X Lawn and Landscape. His business is equipped with the tools to attract ideal clients, operate efficiently, and achieve long-term growth.

Through a combination of strategic planning, streamlined operations, and targeted marketing, Matt’s business is thriving, with a clear brand identity and an optimized online presence that positions him for continued success.

Services:

  • Brand Identity Workshop & Target Audience Report

  • Strategic Planning Report

  • Website Design & SEO Optimization

  • CRM Software Implementation

  • Monthly SEO Content Writing

  • Service Bundling Strategy

“MelaBela Consulting didn’t just improve my website—they helped me define my brand, streamline my operations, and create a foundation for long-term growth. Jerry and Sam worked alongside me every step of the way, from evaluating my CRM system to crafting SEO-driven content that brings in leads.

Their guidance helped me uncover opportunities I hadn’t thought of and positioned 10X Lawn and Landscape as a trusted, professional service in my community. Thanks to their support, I’m not only growing my business but also saving time and focusing on what I do best.”
— Matt Harrington

Ready to Take Your Business to the Next Level?

Imagine having the tools, strategies, and support to build a business that not only delivers exceptional service but also connects with the right clients and grows sustainably.

We specialize in helping home and property service professionals like you streamline operations, enhance your brand, and attract your ideal clients.

Let’s work together to transform your ideas into action and your goals into reality.

Your growth starts today!