From Grounded Energy to Online Clarity
Julie Stein, the founder of Julie Stein Wellness, came to MelaBela Consulting with a mission to share her healing work more widely—but her online presence didn’t reflect the depth, warmth, or clarity of her offerings.
As a Reiki Master-Teacher and mindfulness guide working with individuals, organizations, and communities, Julie needed a digital space that could speak to all of her audiences while staying true to her values and energy.
Here’s how we helped her bring that vision into alignment.
Key Challenges
Julie faced a few common—but critical—roadblocks as she looked to grow her business:
Her website was outdated and didn’t reflect her holistic approach, making it hard to connect with potential clients.
She wasn’t clearly communicating the range of services she offered across individual sessions, workshops, and organizational wellness.
Without a clear brand message or path forward, she felt overwhelmed trying to figure out what to say and how to grow.
“I knew I was meant to do this work—but my website didn’t show people who I really was or how I could help.
It was holding me back instead of supporting me. I needed guidance from people who understood me and could help me move forward.”
Our Approach
At MelaBela Consulting, our process starts with listening—to our clients, their vision, and the transformation they want to create.
With Julie, that meant getting grounded in her philosophy of mind–body–spirit connection and helping her express that clearly, confidently, and consistently.
We helped her create a welcoming, intuitive online platform rooted in her truth—and built for growth.
A Unified Brand Message
Worked with Julie to clarify her offerings for different audiences—individuals, workplace teams, and community groups.
Refined her core message to reflect her unique blend of energy healing, mindfulness, and personal development.
An Intentional Website Redesign
Redesigned her site with warm, clean visuals and intuitive navigation for a calming and professional first impression.
Wrote copy that guides visitors to the right service and builds trust with every scroll.
Service Highlight Strategy
Organized her workshops, private sessions, and speaking engagements into easy-to-navigate sections.
Included storytelling and benefit-focused language to help each audience see what’s possible through working with her.
The Outcome
Julie now has a grounded, beautiful website that reflects her values, her work, and the way she makes people feel.
Her services are clearly positioned for individuals and organizations, making it easy to say yes and reach out.
She feels confident sharing her business with new audiences and growing her reach.
Services Delivered:
Brand Voice & Messaging Strategy
Website Design and Development
Content Strategy & SEO Copywriting
Wellness Offering Structuring & Positioning
“Working with Jerry and the MelaBela team helped me see my work in a whole new way. They truly listened—not just to what I do, but to why I do it. For the first time, I feel like my website reflects the heart of my practice.
They guided me through every step, from organizing my services to writing copy that actually sounds like me. Now, when someone lands on my site, they instantly understand what I offer and how I can help. It’s peaceful, professional, and totally aligned with who I am.
I finally feel confident sending people to my website—and even more excited about where my business can grow from here.”
Are you ready to bring your vision to life like Julie did?
Whether you’re looking to elevate your brand, clarify your message, or build a website that truly reflects your work, we’re here to help.
With MelaBela Consulting, you’ll gain the clarity, confidence, and support you need to move forward with purpose.