Building a Website That Finally Matched Her Vision
We helped Lisa transform her vision into clarity — and build a site she could manage herself.
Lisa Stein, based in Nashville, TN, is the founder of The Mentor Membership — a resource for women navigating leadership, life transitions, and personal growth.
Her work blends personal development, time management, and self-confidence with honest conversation and hands-on support.
Lisa had already built a meaningful offering. What she needed was a website that reflected her voice, clarified her evolving services, and gave her the ability to grow on her own terms — without needing a full-time tech team to make it happen.
The Challenge
Lisa’s old website didn’t reflect her depth or range. It lacked clear structure for her services, didn’t fully represent the growth of her mentoring work, and didn’t position her for new opportunities like speaking engagements.
She needed:
A cohesive brand identity that reflected her voice and values
A website that was modern, editable, and aligned with her audience
A way to clearly present both membership and personalized mentoring options
A platform that positioned her as a speaker and expert in leadership and wellness
Our Work Together
We started with a Brand Identity Workshop to uncover Lisa’s core values, refine her tone, and organize her message.
From there, we moved into site structure, content flow, and design — all tailored to showcase her unique voice and multi-faceted work.
Clarifying the Brand
We helped Lisa define what makes her different — not just as a mentor, but as a speaker, facilitator, and community-builder. That clarity gave us a strong foundation for her messaging and structure.
Designing a Self-Managed Website
The new site was designed to be simple and flexible, and representative of her brand.
Lisa can now update her content with ease, from promoting events to adding blog posts and adjusting services.
Supporting Service Expansion
We created clear pathways for both group mentorship and 1-on-1 support. Her offerings now reflect where she is — and where she’s headed.
Showcasing Speaking & Retreats
Lisa’s new site includes space to highlight speaking topics, retreat themes, and testimonials, giving her the platform she needs to expand her reach as a thought leader.
The Results
Lisa now has a professional, cohesive online presence that reflects the full range of what she offers — and the tools to keep growing. She no longer has to rely on outside help to make updates or clarify her message.
Her website now:
Reflects her brand and voice
Supports her expanded services
Highlights her expertise as a speaker and facilitator
Helps her grow her presence on her own terms
“I didn’t need another website that I couldn’t manage or a brand that didn’t feel like me. This gave me clarity, confidence, and a clear next step for where I want to take The Mentor Membership.”
What’s Next
With a self-managed site and a clear message, Lisa is positioned to grow her mentorship program, book more speaking engagements, and continue building a meaningful platform for women in transformational leadership.
