Evolving the Brand to Reflect the Full Scope of Services
How we helped a mindfulness expert shape her message, strengthen her brand, and expand services with a simple, welcoming website
Julie Stein, a Reiki Master Teacher and wellness presenter based in Rochester, NY, had been serving her clients through energy healing for years. But as her work evolved, so did her vision.
Julie had outgrown the limits of a Reiki-only brand. She was leading mindfulness workshops, presenting wellness seminars, and offering support well beyond what her website conveyed.
She needed a new presence — one that aligned with her voice and supported the full scope of her work.
The Challenge
Julie’s original brand focused entirely on Reiki, but her work had grown — and her audience had too. She needed a platform that reflected the depth and variety of her services, from individual healing sessions to group wellness events.
She needed:
A brand presence that reflected her calm, grounded energy
Messaging that conveyed the full range of her work — not just energy healing
A simple, intuitive website that made it easy to learn, explore, and reach out
Space to grow into new services and opportunities
Our Work Together
Together, we explored what Julie’s current and future clients needed to feel when they landed on her website — trust, calm, and connection.
Here’s what we focused on:
Clarifying the Brand Direction
We worked together to identify what Julie wanted her brand to communicate — not just the services she offered, but the feeling and experience she creates. This gave us the clarity needed to shape both language and layout.
Evolving the Message
We shifted the focus from Reiki-specific language to holistic support, reflecting Julie’s broader approach to well-being and personal growth.
Designing a Calming Digital Space
The site was designed to feel like an extension of Julie’s in-person presence — warm, minimal, and welcoming. No clutter. No confusion.
Highlighting Workshops + Speaking
We created space for Julie to share upcoming events, promote her presentations, and speak to the groups she serves — from workplaces to community wellness programs.
The Results
Julie’s new website now reflects who she is and how she works. It welcomes new clients and makes it easy to explore services, connect, or register for events.
Her brand now reflects the full scope of what she offers — not just energy work, but holistic guidance and grounded support. Visitors instantly understand what she does and how to take the next step.
What’s Next
Julie continues to present mindfulness and wellness workshops across Upstate NY, host energy healing sessions, and serve as a trusted resource for personal growth, calm, and connection. And now she has a website that truly supports her vision.
