From Hustle to Business Growth Strategy
How 10X Lawn and Landscape Leveled Up For Growth
When Matt Harrington launched 10X Lawn and Landscape, he already had the two most important ingredients: a serious work ethic and a clear determination to grow his business.
What he needed next was a clear direction — something that would help him structure the business, attract the right customers, and grow without burning out.
That’s where MelaBela Consulting came in.
The Challenge
Matt had already proven himself in the field, but things weren’t organized for the expansion he envisioned. He also wasn’t showing up in local searches online, which meant missed opportunities with potential clients in the very areas he was trying to grow.
He needed:
A defined vision and goals for the future
A professional website to showcase services and generate leads
A system for managing client inquiries and building a consistent customer base
A strategy for content and visibility to support long-term growth
Our Work Together
We kicked off our engagement with a pair of strategy workshops to get everything out of Matt’s head and into a structure that could actually guide the business.
Here’s what we tackled together:
Vision + Strategy
We defined a clear brand identity, short- and long-term goals, and target audiences. Matt wanted to maintain quality while expanding, and that meant getting focused — not just busier.
Website + Lead Funnel
We built a professional online presence that reflects the quality of 10X’s work.
Service pages were designed to convert, with lead forms, location-based SEO, and clear CTAs to drive quote requests.
Content + SEO
We began publishing monthly blog articles focused on seasonal lawn care tips and FAQs — not just for visibility, but to build trust with potential customers in Fairport, Penfield, and Webster.
Systems Support
While Matt had already chosen a CRM system tailored to landscaping businesses, we helped guide how he used it — aligning it with his sales process, lead follow-up, and daily operations. The goal was to help him maximize the return on that investment and stay organized as the business grows.
The Results
Matt now has a site that supports his goals, a growing pipeline of ideal customers, and a system that keeps everything organized as he scales. The business is positioned to grow with intention — not just momentum.
He’s already seeing increased website inquiries, and the SEO content strategy is helping 10X rank for lawn services in his target towns.
What’s Next
10X Lawn and Landscape is preparing for seasonal expansion to an adjacent town, while building route density, and expanding commercial contracts. And now, Matt has the tools in place to grow at the right pace — with a clear plan, professional brand, and support structure behind him.
